Hi, I’m Jessica a designer who loves taking complex problems and simplifying them into beautiful and intuitive workflows. I excel at designing for many use cases and finding solutions that meet the needs of the majority while reaching unique edge cases as well.

I’ve lived the reservation software journey from every angle. It started in the Sierra, where I was running a guide service and relying on reservation systems to keep everything on track. Later, I switched sides and moved to tech and began teaching others how to use those same tools. Now I’m the one designing them. Moving through all those roles has given me a front-row seat to the challenges operators face every day, and the insight to create software that truly makes their lives easier.

Complicating outdoor recreation experience is 10+ years working in the tourism industry, 13 years in e-commerce, and 3 years designing software in the tourism space. I love engaging with customers and turning their feedback into a beautiful product that delivers solutions.

When I’m not behind my desk you can catch me outside in the mountains running, skiing, climbing, or mountaineering. Volunteering on my Search & Rescue team is also an important aspect of my life. Finn is my adventurous Tuxedo kitty that keeps me company in many video calls :)